Ms23.10

Media Generation and Media Consumption in Latvia in Autumn 2022

https://doi.org/10.22364/ms23.10 | pp. 92-100 | PDF

Vita Zelče
University of Latvia
 https://orcid.org/0000-0002-5169-8862

Abstract. The article offers an insight into the data of the representative survey of the population of Latvia conducted in the autumn of 2022 concerning the consumption of media and the priorities of news’ thematic interests. The survey collects data on differences in the use of media types in different age groups. The research has concluded that the most noticeable difference is observed between the people in the age group 18–24 years and 65+ years, while the media usage habits of the age group 25–64 are quite similar. Survey data show that in almost all age groups the priority of thematic interests is the news of Latvia. At the end of the research, it was concluded that it was not possible to create a classification and characteristics of Latvian media generations only based on the analysis of survey data.

Keywords: media generations, media consumptions, age group, news priorities, survey

In: Media and Society, 2023. Proceedings of Scientific Papers = Mediji un sabiedrība, 2023. Rakstu krājums. Riga, University of Latvia, 2024. 108 p.