Ms23.09

Communication of JSC “Sadales Tīkls” and JSC “Augstsprieguma Tīkls” about Tariff Changes

https://doi.org/10.22364/ms23.09 | pp. 85-91| PDF

Marks Skujiņš
University of Latvia

Abstract. The purpose of the study is to evaluate how the communication of JSC “Sadales tīkls” and JSC “Augstsprieguma tīkls” about tariff changes using different communication channels and tools affects the public opinion about the companies that provide electricity supply in Latvia. The study consists of a theoretical part, which describes the theories used in the research, as well as their application; the methodological part, which describes the research methods used in the work and their application therein, and the empirical part, which consists of the results of the methods used in the study, the data obtained and the conclusions reached during the study, as well as recommendations for improving communication for each of the investigated companies. In the framework of the research, communication representatives of JSC “Sadales tīkls” and JSC “Augstsprieguma tīkls” were interviewed; 209 Latvian residents were surveyed using the electronic questionnaire method; a content analysis was conducted in digital media and social media. As a result of the research, it was established how the crisis communication by JSC “Sadales tīkls” and JSC “Augstsprieguma tīkls” affected the public opinion about these companies, as well as the communication practice and experience in communicating about tariff changes were compared.

Keywords: tariffs, electricity, communication, crisis, JSC “Sadales tīkls”, JSC “Augstsprieguma tīkls”

In: Media and Society, 2023. Proceedings of Scientific Papers = Mediji un sabiedrība, 2023. Rakstu krājums. Riga, University of Latvia, 2024. 108 p.