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https://doi.org/10.22364/juzk.80.12 | 125-134 | PDF

Vidusmēra un mazaizsargāta patērētāja koncepta modernizācija

Modernization of the Concept of Average and Vulnerable Consumer

Zanda Dāvida, Mg. iur.
Latvijas Universitātes Juridiskās fakultātes Civiltiesisko zinātņu katedras pasniedzēja, doktorante

Summary
Digitalisation has provided an opportunity to develop the technological practices such as dark patterns, manipulative, targeting and other personalized persuasion practices that exploit consumer’s digital vulnerability and asymmetry of digital power between parties, for example, an informational power imbalance. This paper seeks to demonstrate that, despite being technology-neutral and having a broad scope, the Unfair Commercial Practice Directive needs some legal update and upgrade to ensure a high level of consumer protection (in accordance with Article 12 of the Treaty on the Functioning of the European Union) also in the digital market.

Atslēgvārdi: patērētājs, negodīga komercprakse, maldinoši moduļi, manipulācija

Keywords: consumer, unfair commercial practice, dark patterns, manipulation