Academic CentreAmbush jeb tā dēvētais slazdu mārketings un preču zīmes sportā
Ambush or the So-Called Coat Tail Riding Marketing and Sports Trademarks
https://doi.org/10.22364/iscflul.8.1.25 | 281–289 | PDF
Stella Kaprāne, Mg. iur.
Latvijas Universitātes Juridiskā fakultāte Civiltiesisko zinātņu katedra
Atslēgvārdi: Ambush mārketings, Coat tail riding – slazdu mārketings, luksusa un sporta preču zīmes, preču zīmju aizsardzība
Keywords: ambush marketing, coat tail riding, trap marketing, sports and luxury trademarks, trademark protection
Summary
The article analyses the concept of freeriding, the scope of freeriding as an intellectual property breach, briefly considers the loss of trademark reputation, the criteria necessary to establish the presence of freeriding, the protection against freeriding, as well as outlines and defines the field, where the freeriding is the most relevant – the field of luxury goods’ trademarks.
Article notes several Court of Justice of the European Union judgements in trademark protection field concerning the ambush marketing, the relevant normative acts, as well as remarks upon the opinions of various authors expressed in legal literature.